We are thrilled to share the new name, logo and look of the character movement in our community!
Character Abbotsford is a grassroots movement focused on aligning the behaviour of the people within the community of Abbotsford under a common set of values.
We aim to strike the core of individuals to think about how they contribute to society and to inspire their behaviour in order to do the right thing. each and every person. each and every time. And not because they are dictated to, but rather, because they feel it in that place where sense of civic pride lives strongest... in their hearts.